OMG!!!! Two loves in my life are joining forces!!! Can't wait until 7/21!!! See article below (thanks for the notice, Wendy!)!!
Hello Kitty gets a taste of Yogurtland!
7/14/11 - Alicia Kelso
Yogurtland has teamed up with Sanrio Inc., parent company of the iconic Hello Kitty brand, for a late-summer, limited-time promotion that includes an online/mobile sweepstakes.
The promotion kicks off in Guam and Hawaii July 28, and in Mexico City on Aug. 4.Beginning July 21, and for the subsequent six weeks, Sanrio's Hello Kitty, My Melody, Keroppi and Chococat merchandise will be available at participating Yogurtland locations in the continental U.S.
The collectable, limited-edition, co-branded products include a Hello Kitty plush wearing the signature Yogurtland uniform, key chains, and T-shirts featuring all four characters. Retail prices will range from $3.50 for a key chain to $19.99 for a T-shirt.
Alexis Eldridge, vice president of marketing at Yogurtland, said the frozen yogurt chain was looking for a brand to partner with that was aligned with its demographics and business philosophies.
"Yogurtland and Sanrio are two synergistic brands with comparable business philosophies. Sanrio has legions of multi-generational fans (see, multi-generational...not just for kids :)) which align well with Yogurtland's fun and family-friendly environment," she said.
Janet Hsu, president of Sanrio Inc., added that the company's legion of brand loyalists meshes well with Yogurtland's atmosphere.
"This partnership is a perfect match since Sanrio and Yogurtland are two brands that foster creativity and innovation while maintaining the highest levels of quality," she said.
In addition to the collectible merchandise, each Yogurtland customer will receive a specially designed cup and one of four biodegradable collectible spoons featuring the Sanrio characters.
Finally, during the partnership, Yogurtland and Sanrio will also host a promotional sweepstakes for fans to enter for a chance to win special prizes. Fans can enter in-store with a QR code on a mobile phone device, or online.
The grand prize is a $1,000 shopping spree on Sanrio.com. Second prize is free frozen yogurt from Yogurtland for a year, and third prize is an exclusive Yogurtland/Sanrio gift card for the winner and 10 friends. The fourth prize winner gets a Hello Kitty Beach Cruiser bicycle.
Eldridge said there will also be exclusive offers just for the brands' social media fans via Facebook and Twitter.
"The partnership will provide Yogurtland guests additional opportunities to share their enthusiasm for both brands by taking home special collectable items that will be enjoyed by everyone in the family," she said. "We want to further build our brand equity, differentiate against the competitive set and obviously drive traffic for retail."
Founded in 2004 with headquarters in Anaheim, Calif., Yogurtland has more than 125 locations in the U.S., Japan, Mexico and Guam.
The brand was listed among Technomic's fastest growing chains in 2009, with a 157.7 percent sales growth.
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